| Why advertise with abletogo?: |
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Call 01924 364 634 now to discuss rates and view our in depth Advertiser's
Pack or
| Key Benefits: |
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- Reach up to 8.5 million disabled people in the UK alone*
- That's 20% of the total population with a combined spending power
of £40 billion*
- In addition there are 10.75 million elderly people** that help make
up the 'Grey' market (people aged 50-64 yrs) This is widely acknowledged
to be the biggest and wealthiest under-explored market***
- abletogo.com provides an accommodation matching solution for both
business and pleasure
- Advertising costs are based on the number of lettable units and type of accommodation. Self Catering, B&B's and Guest Houses do not pay the same as large hotels.
- Less than 10% of disabled people are wheelchair users, but all still need standard basic information
on access before they will even consider booking
- If your premises cannot accommodate wheelchair users but has limited
accessibility e.g. a lift or a few stairs, it will still be suitable
for the majority of abletogo.com users
- If you have better accessibility you can attract the widest audience.
- Simple form to identify your accessibility rating, without obligation
- Up to 60% disabled and elderly shop on line out of necessity
(i.e. 60% of those with spinal injuries shop on line , double the UK
average*)
- abletogo.com is simple to navigate and offers entirely tailored solutions
to each individual's needs.
- abletogo.com is revolutionary, there is no competitor that has the
same targeted approach in this field
- abletogo.com revolutionises lives, offers freedom, for the first time
makes it easier to be 'abletogo' from the comfort of an armchair
- 94% UK accommodation bookings are made independently and Internet
continues to take more market share for bookings. It is one of fastest
growing sectors of internet.
- Profit from opportunities brought by Government legislation (Disability
Discrimination Act 1998 requires all commercial premises to reach certain
standards of accessibility by 2004. so generate return on your investment!
- Reach a massive untapped world market without much competition
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New advertisers also benefit from low introductory rates
| So book early! |
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- Additional active marketing services on line to ensure last minute
availability booked, increasing your yield
- On-line marketing offers and services to ensure audience keep coming
back for more
- Comprehensive marketing plans to attract new visitors to site
| What you get: |
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- An entry on the abletogo site is more than just a listing. It is an
extensive page of information that includes:
- A picture of your premises
- Your name, address, e-mail address, telephone and fax number
- General details of your accommodations facilities, including
a summary in your own words
- Specific details about your facilities for guests with access
needs
- A map showing your location
- A link to your own web site, if you have one
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- You will also have the opportunity to offer any late availability,
special offers or themed stays on our bulletin board.
* Source: Disability Rights Commission 1997
** Source: 1991 Census
*** Source: Haymarket Marketing conference 2001
**** Source: Omnibus Survey 1988
Call 01924 364 634 now to discuss rates and view our in depth media
pack or
| Additional Marketing Opportunities
@abletogo: |
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- Entertainment/What's on listings
- Sponsorship
- Banner ads
- Button/links
- Promotions
- Advertorials
- Interstitial ads
Call 01924 364 634 or
to discuss further opportunities on site.
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